Every business needs to have a revenue target which they need to fulfill within a given time frame. There may be deviations from the path to achieving the objective, but eventually, we can attain the goal if we have a specific plan.
The path or road map that we need is a budget, and it is indispensable for the prompt and long-term success of our business. We are able to understand the bigger picture and prepare ourselves for any business challenges down the road.
A budget gives us a snapshot of the revenues versus the expenses incurred by our business for a given period which could be a month, quarter or a year. This is our cash flow.
The right time to prepare a budget would be now! The budget should cover a minimum time frame that gives us sufficient insight into the future. A ballpark figure for the time frame would be 12 months so that we can get a perspective of the future business cycle for one year.
The key workforce who should be involved in the creation of a budget would depend on the size and complexity of our business. Ideally, top or middle management staff who deal with the financial aspects of our business should be the key decision takers in preparation of a budget. Example of key personnel would include Director of Sales (well versed with revenue goals) and Operations Manager (who should be conversant with daily expenses).
When our business has achieved a certain level of growth, we tend to fall in our comfort zone and ignore the importance of budgeting.
However, there are numerous benefits of creating a budget regularly (monthly, quarterly and yearly) such as:
Since our budget helps us keep an eye on our cash flows, we can ensure that our profit margins are not in danger. We will be able to make future projections concerning expenses and the funds that need to be earmarked for the future.
Budgeting helps us keep an eye on our expenses and identify areas where capital infusion will yield higher returns.
Since budget are linked to profitability, we can use them to reduce expenses or increase income. When we have an aggressive budget, we will be under pressure to use our resources optimally to achieve growth and profitability. This will also have a right impact on our employees as they will have tangible performance goals to work on.
Business profitability depends on future projections of income and expenditure. A budget helps us project the expenses and revenue for the future as well as take corrective action where required. With an experienced team of finance professionals, OHI helps businesses in preparation of budgets specific to the need of the business.
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