Cloud Computing has been revolutionizing every industry, and the real estate sector is no exception. Cloud services can be used for marketing, property management and customer relationship management. By storing all the customer data in the cloud, it can be accessible from anywhere. Features like data-mining, shared storage and remote access not only save money, they also help improve the business and makes the life of real estate agents much simpler.
Here are some of the advantages of cloud computing in real estate.
1. Improved Relationship with Customer
Each customer has certain specifications for the house they want. With cloud storage, this information can be accessed from anywhere. Even if the customer has a query about a property, it can be answered in an instant. This helps in developing a good relationship with the customer.
2. Cost Effective
Prior to Cloud Computing, companies had to store their data in servers located in their offices. They also needed to hire the staff to look after these servers. Cloud-based storage eliminates the need for both. Companies can save 30% of their data storage costs by shifting to a cloud-based system.
3. Better Marketing Strategy
One of the main methods used to gain more clients and keep the existing clients informed is email marketing. By using cloud-based email service, it becomes easier to know who has opened the mail and which links have generated the most interest. This helps in gaining more clients and expanding the business. Using cloud computing for marketing also enables agents to answer inquiries quickly. Moving the marketing to a completely cloud-based platform can give a major boost to the business.
4. Improved Security
Real estate businesses store valuable information such as the social security numbers, credit scores and government ID of the clients. All of these are sensitive information and needs to be given top-level security. The cloud service providers are aware of this, and they incorporate the highest level of security available in their systems.
In addition to this, there is also the added security that no data will be lost even in case of a disaster in the office.
5. Increase Productivity
When real estate agents can access data everywhere, it greatly increases the productivity. Cloud computing helps agents do their documentation and accounting even if they are not in the office. This helps in getting the work done faster.
6. Better Internal Collaboration
Not only does cloud computing improve the relationship with the customer, but it also makes things go much more smoothly within the office. When there is more than one person working on a contract, it is easier to work on a single document stored in the cloud rather than having each person work on separate documents and then merging the documents.
7. Expand The Business
With increased productivity, better security, more savings and more customer satisfaction, the business is bound to grow. And cloud-based systems adapt easily to accommodate the growing business.
The importance of cloud computing in real estate can be gauged from the fact that the top 80% of real estate performers use these services. The best way to improve your standing in the real estate world and become a top performer is by shifting to cloud computing services. As mentioned above, there is everything to gain by making the shift.